So if we look up, ‘How does Google work with long tail searches?’ Quora should show up? Right?
Originally posted on Gigaom:
The queries we type into Google can be broadly classified into two groups: head queries, or general keyword searches of less than three words; and long tail queries, or specific searches using a phrase or several words. The latter long tail queries account for a significant portion of the searches on Google (with many sources claiming as much as 70 percent).
Google’s search algorithms are excellent at surfacing relevant content for basic keyword style head queries, but when we search for something specific using a long tail query, the answers aren’t consistently relevant. I would submit that this isn’t so much an issue with Google’s search algorithm as it is a content problem; that is, a large number of content sources that attempt to service long tail queries simply do a poor job of it. For Google to improve its search relevance for long tail queries – which it must, as those continue to become a huge chunk of its searches – it should integrate a high-quality QnA service like Quora with its search.